Privacy Policy

Silva Jiu Jitsu Academy, LLC
Effective Date: 09/08/2020

Silva Jiu Jitsu Academy, LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information in accordance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through our website and services.

1. Personal Information We Collect

We may collect the following categories of personal information, as defined under California law:

  • Identifiers: Name, email address, phone number (including for SMS/text messaging communications)
  • Personal Records Information: Student or parent/guardian information
  • Commercial Information: Registrations and payment-related details
  • Internet or Electronic Activity: IP address, browser type, device information, and website usage data
  • Other Information: Voluntarily provided through website forms, inquiries, or registrations

We do not collect sensitive personal information for purposes beyond what is necessary to provide our services.

2. How We Collect Information

Personal information may be collected through:

  • Website contact, registration, and inquiry forms powered by WPForms
  • Analytics and website performance tools provided by Google (such as Google Analytics)
  • Direct communications with students, parents, or members
  • Sending SMS (text) messages for appointment reminders, class updates, promotions, and customer support, where users have provided consent
  • Website forms that include explicit SMS consent checkboxes where applicable

3. How We Use Personal Information

We collect and use personal information strictly for internal business purposes, including:

  • Managing memberships, classes, and academy operations
  • Communicating with students, parents, and members
  • Processing registrations, inquiries, and payments
  • Improving website performance, functionality, and user experience
  • Complying with legal and administrative obligations

We do not use personal information for automated decision-making, profiling, or targeted advertising.

4. SMS Communications and Consent

  • By providing your phone number through our website forms, you expressly consent to receive SMS (text) messages from Silva Jiu Jitsu Academy, LLC related to scheduling, class updates, promotions, and customer support.
  • Message frequency may vary. Message and data rates may apply.
  • You may opt out of receiving SMS messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
  • Consent to receive SMS messages is not a condition of purchase.

5. Sale or Sharing of Personal Information

  • Silva Jiu Jitsu Academy, LLC does not sell or share personal information, as defined under the CCPA/CPRA.
  • We do not sell, rent, trade, or disclose personal information for cross-context behavioral advertising or marketing purposes.
  • We do not share, sell, rent, or disclose SMS opt-in data or phone numbers to third parties or affiliates for marketing or promotional purposes.

6. Disclosure of Personal Information

We may disclose personal information only to trusted service providers that help us operate our website and services, including:

  • WPForms, for secure form collection and submissions
  • Google, for website analytics, security, and performance monitoring
  • Payment processors and website hosting providers

These service providers are contractually obligated to use personal information solely to perform services on our behalf and to protect it in accordance with applicable privacy laws.

7. Cookies and Online Tracking

Our website uses cookies and similar technologies provided by third-party services, including Google and WPForms, to support essential website functionality and improve user experience. These technologies may collect information such as IP address, browser type, device information, pages visited, and form interaction data.

Specifically, we use:

  • Google Services (such as Google Analytics):
    Used to analyze website traffic, monitor performance, and improve website functionality. Google may use cookies and similar technologies in accordance with its own privacy policies located here: https://policies.google.com/privacy
  • WPForms:
    Used to process contact, registration, and inquiry forms. WPForms may use cookies and local storage to support form functionality, prevent spam, and improve form performance. You can read more about WPForms Privacy Policy here: https://wpforms.com/privacy-policy/

These cookies are used solely for operational, security, and analytical purposes. We do not use cookies for advertising or the sale or sharing of personal information. You may manage or disable cookies through your browser settings but please note that disabling cookies may affect certain website features and form functionality. For more information, please review the privacy policies linked above.

8. Your California Privacy Rights

California residents have the right to:

  • Know what personal information we collect, use, and disclose
  • Access their personal information
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to legal exceptions
  • Limit the use of sensitive personal information, where applicable
  • Not be discriminated against for exercising their privacy rights

Because we do not sell or share personal information, opt-out rights related to sale or sharing do not apply.

9. Exercising Your Rights

To exercise your privacy rights, please contact us using the information below. We may need to verify your identity before processing your request.

Contact:
Silva Jiu Jitsu Academy, LLC
Email: info@silvabjjacademy.com
Phone: 619.251.2117

10. Children’s Privacy

We collect personal information relating to minors only with the consent of a parent or legal guardian and solely for participation in our programs and services.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of data transmission or storage is completely secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.